l More people than ever are turning to massage therapy to manage pain, according to a consumer survey by the American Massage Therapy Associa-tion (AMTA). The survey shows that 47% of those polled have had a massage specifically for pain relief or management. The percentage was even higher among 18-24 year olds and 35-44 year olds, at 58%. An overwhelming 91% of adults polled stated that massage therapy can be effective in reducing pain. The survey of massage clients conducted by AMTA member ...